We change, learn and grow, or we get left in the dust.
I’ve needed to upgrade my Wordpress version for some time now. Trouble is, I hacked and hacked until I had a custom theme that looked and performed like I wanted, and it’s not too upgrade-friendly.
Then it hit me: What I was shooting for back in the day, and finally ended up with a satisfactory version of, was a website, a destination. In other words, a dinosaur. RSS readers (with Google Reader rapidly becoming the de facto standard) have changed all that. People don’t click from favorite site to favorite site anymore, drilling down into each individual site’s content. They happen across one article they enjoy, they click “Subscribe” in their RSS reader, and their experience of your brilliant and witty observations begins there.
Website design has everything to do with layout (assuming you have some decent content!). Get that content front and center, make it intuitive and easy to navigate, and for Chrissakes, make it readable with the font, colors and spacing you select. And your traffic depends largely on how well your site welcomes visitors and encourages exploration.
A site that’s just an RSS feed generator, on the other hand, could be black type on a black background with no navigation or links whatsoever, and people would still get the content just fine through their reader software. And, like it or not, what most of us (and especially bloggers) have here anymore are mainly platforms for generating RSS feeds.
I used to visit sites and click around on their various links, digging down into their content. But to be honest, I haven’t visited most of my favorite sites in weeks or months, short of clicking on an individual post to leave a comment. Some folks had changed their layout months before, and I never knew it. The ones where I did know were only because they mentioned it in a post, which I read on my RSS reader, of course.
As well, many of you fellow bloggers may have noticed this phenomenon: All those nice links in your sidebars and headers are getting fewer and fewer hits as time goes by. I’ve lost count of how many times I’ve directed readers to Trader Mike’s classic expectancy article in emails, only to find out that they didn’t know that article existed because they didn’t get it via their feed.
In short, all of us website builders have been doing something similar to setting up a bookstore- so that all of our content is visible, readable and readily available. What we have to realize is that, more and more, people aren’t visiting the “store” and browsing through our content any more. They’ve subscribed from home, and only receive and read the latest issue. Our brick- and- mortar business is waning, even though it’s only virtual.
So for any of you folks who visit my actual site, you’ll see the new look. Leaner, cleaner, faster, cheaper. I couldn’t find a Wordpress Theme I liked, so this one is another “Will special”, which means I’ll be tweaking it and squashing bugs for some time.
If you want to read the old stuff, it’s still here. You’ll just have to dig a little deeper. And there’s still a secret link and a breadcrumb or two for the true freaks. (Yeah baby, I know who you are).
Meantime, see ya on the feed.