So Long and Farewell to BlogRush
I am joining the many, many (many) others who are dropping BlogRush in droves. A seemingly brilliant idea, very poorly implemented.
If the plan was just to get the widget on hundreds of thousands of websites overnight… well, it worked, albeit only temporarily. Maybe now that it’s implanted everywhere, they can monetize it by selling exposure via the widget. “Your headline on one gazillion websites for a dollar.” Whatever.
As for BlogRush’s ROI for me, my experience seems to be in line with what I’ve read from others. BlogRush has ostensibly given DummySpots some 35,000 exposures, which have resulted in… wait for it… a total of twelve clickthroughs.
I’d do better to mention to a few people in the hospital cafeteria, “Hey, check out my site.”
If I can get a little time and a bit of gumption, I’ll just create my own widget which cycles recent headlines of my blogroll friends, and perhaps they’ll return the favor.
Otherwise, I’ll just have to stick to that whole damned “content” thing.