Centex Gimmick: Home Builders’ Version of Employee Pricing?
From an article in BusinessWeek:
Borrowing a tactic from 12-hour specials at department stores, homebuilder Centex Corp. on Wednesday unveiled a promotion aimed at spurring sales in northern California by offering to cut prices on some models by up to $100,000 for 12 hours next Saturday.
Anyone else see a little red flag here? Perhaps a slight hissing sound, like air escaping from something?